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Dealership Minds 2016: Kern Machinery | 2016-01-25 | Farm Equipment

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Adapt and adapt again is this dealership’s mantra as it thrives in California’s highly diverse and rapidly changing ag environment. A Farm Equipment Staff ...

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Adapt and adapt again is this dealership’s mantra as it thrives in California’s highly diverse and rapidly changing ag environment. A Farm Equipment Staff Report In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes . . .

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Dealership Minds,Kern Machinery,general manager,specialty equipment,store manager,video series

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Dealership Minds 2016 Video Series: Kern Machinery

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In the fourth of Farm Equipment’s every-other-year Dealership Minds series, six editors travelled to central California to experience first-hand how a successful dealership — Kern Machinery — operates in a market where agriculture can only be described as “diverse,” “intensive” and “rapidly changing.” It wasn’t that long ago when cotton, potatoes and hay dominated the landscape. Today, vegetables, fruit, grapes and nuts are taking over.

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